A good candidate will make a judgment about your organization before they walk through the door for that first interview. This is because good candidates research a company they are interested in working for. It is estimated that 64 percent of job seekers use the company’s website as their main source of information. Other sites like Glassdoor also provide job seekers with reviews and ratings from people who have actually worked at the company, giving them a realistic sense of what it is like to work there.
Many companies believe that compensation is the main area for competition when it comes to getting the best employees. Surprisingly, a CareerBuilder survey found that 67 percent of job seekers would accept a lower salary with a company that had exceptionally positive reviews online. This goes to show that compensation, while important, is not the only factor job seekers are considering. This is good news for smaller companies who have a positive workplace, but may not be able to compete with larger companies on compensation.
To capture the attention of top candidates, companies should develop an employment-branding program. This type of program will ensure that all top candidates have a better experience discovering information about your company. This will reduce both time-to-fill and cost-to-hire for the company as well as improve the quality of the interview process for both the company and candidate.
Because your website is the main source of information for a job seeker, having a mission statement, core values, and a wealth of information about what the company does is crucial. Aside from creating a cohesive and informative online presence, there are other options companies should consider when developing an employment branding program. Most job seekers will view the company’s social media presence on sites like Facebook, LinkedIn, and Twitter. Use social media platforms to give job seekers a glimpse into your company’s culture. Post employee bios, birthdays, pictures of staff outings, images and bios of new hires, employee accomplishments, or even “day-in-the-life” stories so job seekers can get a real sense of what it is like to work for your company. It is also a good idea to create a company Glassdoor page to solicit reviews from employees and post them for the world to see. Behind the scenes, you can implement a service that monitors your online image to ensure it remains positive all over the web.
For more ideas on displaying your company culture and a positive image for potential employees, talk with the experts at Optimum Employer Solutions.
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