Kevin Gramian, Founder and Chief Executive Officer
Kevin Gramian is a veteran of the human resources outsourcing industry, with two decades of experience that has provided him with extensive expertise in virtually every aspect of the business. He also has a true entrepreneur’s spirit and a canny executive’s vision which allows him to continuously identify ways in which to better identify and meet clients’ needs. That’s what led Gramian to leave a vice presidential position at an established, national firm to found Optimum Employer Solutions in 2006, recognizing the need for a regionally focused, service-oriented organization that could provide customized solutions for the individual client’s challenges.
Kevin’s vision proved accurate, and Optimum embarked upon a phenomenal growth path powered by client satisfaction. At the approach of the economic downturn, Kevin increased Optimum’s emphasis on helping clients develop and implement efficiencies and cost-reduction strategies. As a result, the company showed 1,085-percent growth from 2007 to 2010, placing Optimum on the Inc. 500 list of fastest-growing companies for the year 2011. Under Kevin’s leadership and continued emphasis on client service, customized solutions and cost reduction, Optimum has remained on the Inc. 5,000 list for the past four years in a row.
With federal and state regulations continuing to grow in complexity and with the much publicized changes in healthcare law, Kevin foresees continued growth for Optimum, as business organization of all sizes are increasingly asked to do more with less. However, Kevin’s vision is to grow the company in a carefully considered, prudent manner, maintaining the commitment to personalized service upon which Optimum was founded.
Prior to founding Optimum, Kevin was Vice President of Sales for ADP, where he was responsible for increasing the organization’s overall sales revenue. In addition to hiring, training and managing a high-performance team, Kevin consistently demonstrated award-winning sales skills while identifying new revenue opportunities across channels.
Kevin graduated with a Bachelor of Science in business administration from California State University, Fullerton. He is a member of Entrepreneurs’ Organization.
Deanna Wietor, Director of Client Services
As Optimum’s Director of Client Services, veteran human resources executive Deanna Wietor’s role is a critical one. Deanna works diligently to develop customized programs tailored to meet the unique human resources needs and business challenges of each client. She provides training to clients to help them seamlessly integrate new or enhanced solutions. She also oversees Optimum’s teams of payroll and human resources professionals, ensuring that the company’s commitment to personalized service remains steadfast, even as Optimum continues to experience significant growth. In addition, Deanna manages and cultivates services ranging from payroll processing to benefits administration, workers’ compensation, legal and regulatory compliance, employee relations and retirement plans. It requires constant research and continuous education to ensure that Optimum’s services remain best-in-class.
Prior to joining the Optimum team, Deanna performed a wide variety of human resources and managerial functions for a large retailer in the home improvement sector, Lowe’s, processing payroll, managing employee disputes, conducting internal audits and managing compliance issues.
Deanna studied human resources management at California State University, Long Beach and has maintained certification with the Society of Human Resource Management since 2008. She is also a member of Entrepreneurs’ Organization Key Executive Forum.
Michele Bianchi, Director of Sales and Marketing
Michele Bianchi’s career has developed along parallel tracks—as a top-performing sales executive and as an innovative and creative marketing professional. She is able to bring this wealth of experience to bear in her role as Optimum’s Director of Sales and Marketing. Michele is responsible for the company’s marketing initiatives, from ideation through execution, measurement and optimization. She also meets with business owners and c-level executives to help identify their organizations’ unique business challenges and pain points, and to develop customized solutions. In addition, Michele is responsible for managing Optimum’s sales team. She provides her team with rigorous and continuous training, believing that it is the depth and breadth of industry knowledge that allows her team to deliver results and to provide consultative value to every current and prospective Optimum client.
Prior to joining Optimum, Michele was an award-winning business performance advisor for Insperity, where she was responsible for business development in the Southern California market. She also worked as a sales consultant for The Irvine Company and as Project Director for Lieberman Research Worldwide, a global, full-service marketing research company.
Michele holds a Master of Business Administration from Capella University (graduating Summa Cum Laude) and a Bachelor of Arts in communication from the University of Southern California (graduating Magna Cum Laude). She is a member of Entrepreneurs’ Organization Key Executive Forum.
Jenafer Elin, Director of Finance and Accounting
Jenafer Elin is a skilled accounting executive with more than two decades of experience at the managerial and directorial levels. Whether it is implementing a paperless office or establishing innovative accounting protocols, Jenafer has consistently demonstrated a singular ability to apply both creative thought and systematic logic to develop solutions that increase productivity while enhancing efficiencies and reducing costs. With consummate professional ethics, Jenafer ensures Optimum’s continued financial vitality. Her areas of expertise range from financial and strategic planning to GAAP compliance, budget forecasting and analysis, P&L management and account reconciliation, among many other responsibilities.
Before assuming her position at Optimum, Jenafer was Director of Finance and Human Resources for Business Automation, Inc. She also served as Manager of Accounting and Finance for Spectrum Building Services.
Jenafer holds a Master of Business Administration from the University of Phoenix, where she also earned a Bachelor of Science in accounting.